Cram Schools (Juku) in Japan: lead lists

Juku, or after-school cram schools, are a major part of education in Japan, from large chains to one-room local schools. Student recruitment is their main business challenge.

Top 10 prefectures by number of cram schools

  1. 1Tokyo5,171
  2. 2Osaka3,982
  3. 3Kanagawa3,883
  4. 4Aichi3,569
  5. 5Saitama3,004
  6. 6Hyogo2,817
  7. 7Chiba2,516
  8. 8Fukuoka1,880
  9. 9Shizuoka1,642
  10. 10Hokkaido1,531

Source: 2021 Economic Census for Business Activity, category β€œSupplementary tutorial schools” (as of June 1, 2021). Numbers in brackets below use the same source.

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Tokyo's 23 wards

Doing business with cram schools in Japan

Owners care about enrollment numbers, parent communication and teacher hiring. Proposals around local advertising, websites and learning management tools are common.

Classes run in the late afternoon and evening, so call before about 2 pm. Avoid the entrance exam season from January to March and the summer intensive courses.

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